The Challenge
Boss Coffee was already a much-loved Japanese canned coffee, but launching into Australia and New Zealand meant more than simply importing the can. The brand needed to connect with local tastes without losing its Japanese roots.
The Insight
Australian and New Zealand drinkers were ready for a convenient, barista-style cold brew – but they needed clear cues, flavour navigation and an easy way into a distinctly Japanese brand world.
Suntory Boss Coffee Packaging – No.1 in Japan Goes Local
Client
Suntory
Industry
Thingo
Industry
Brand Strategy
Brand Identity
Packaging Architecture
Packaging Design
Point of Sale